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About:
ProLabs' language encapsulates a blend of performance, energy, and quality. By associating modernity and technology with health, we immerse the brand in the lifestyle of its audience – athletes, physical activity enthusiasts, and individuals seeking an enhanced quality of life. This integration is evident in all graphical elements and packaging details, coupled with a strong sense of patriotism and confidence in the values of New Zealand's people and culture.
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We've crafted an active, optimistic, and robust personality that prioritizes the diverse vitamin and food supplements offered by the brand. This identity engages with various audiences through commanding typography and a memorable symbol, drawing inspiration from the brand's initials reminiscent of Maori tattoos and the distinctive emblem of the New Zealand Fern.
javiertoscano.com
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T H A N K S F O R W A T C H I N G
'PROLABS' | Rebranding | New Zealand
Graphic Designer | Javier Toscano
Modeler and Renderer 3D | Javier Toscano
Art Director | Javier Toscano
Modeler and Renderer 3D | Javier Toscano
Art Director | Javier Toscano
hola@javiertoscano.com