Our visual identity for "Luma Nails" seeks to convey a sense of elegance, feminism, youth and creativity.
The logo is composed of two main elements:
Handwritten Text Font:
We used a handwritten text font for the name "Luma Nails". This adds a personal and feminine touch to the design. The colours used in the font are vibrant, mainly pinks and purples. These colours reflect the passion and creativity of the brand, as well as its relationship with beauty and nail products.
Isotype - Circle with the letters "L" and "U":
The isotype is enclosed in a circle to create a distinctive symbol. Within the circle, the letters "L" and "U" are elegantly intertwined, forming a visual connection that represents unity and a focus on nail beauty. The choice of the initials "L" and "U" reinforces the identification of the brand.
Colours:
Vibrant pinks and violets: These main colours represent passion, creativity and femininity. They are associated with beauty and self-care
F O N T S
Application:
This visual identity will be applied to all aspects of the brand, from product packaging to advertisements, and will be used to create a consistent and engaging brand experience.
We are confident that this visual identity will help "Luma Nails" stand out in the market and connect with its target audience.
N A I L P O L I S H
A C R Y L G E L
THE POWER OF VISUAL IDENTITY
"An effective visual identity has the versatility to transcend various mediums, extending its impact to web design, mobile applications, print publications, advertising campaigns, fashion branding, and beyond. It serves as a unifying and recognizable symbol of a brand, fostering consistency and resonance across a wide spectrum of contexts and platforms."
W E B S I T E
M A G A Z I N E
Standardisation in all visual elements is essential to achieve a robust visual identity. A website that displays all products of the same kind with the same framing, colour tone and shape makes the design unified and recognisable wherever the brand is displayed:
A P P M O B I L E
D E L U X E E D I T I O N
COMING SOON...
'LUMA NAILS' VISUAL IDENTITY | POLAND
Graphic Designer | Javier Toscano
Modeleling and Render 3D | Javier Toscano
Edit | Javier Toscano
Modeleling and Render 3D | Javier Toscano
Edit | Javier Toscano
hola@javiertoscano.com
