After an arduous search to find the shade of blue that represents the ideosyncrasy of PROTEIN OCEAN, we arrived at an idea that transformed the concept of "unification" and grouping of the different product lines.​​​​​​​​​​​​​​

We wanted to keep the essence of the original logo, so we chose to center-justify the text of the initial logo, just like the old one.

But after many text tests, we found a current, modern text font that would accompany our logo throughout the next decade without any problem.

S Y M B O L   L I K E   I C O N

The addition of the new symbol, which represents 2 waves in an abstract and simplified style in line with the flat styles of logos today, provides greater dynamism to the entire design, not only of the labels or packaging, but of the brand. whole. All media can benefit from the possibility of playing with the new symbol to use them as iconography complements, or frames for social network images.

Our Logo as a partner for your caretakers
The new Protein OCN logo is responsive and adapts to all possible sizes and media to achieve the best readability and achieve its main purpose: to spread the word about Protein Ocean.

R E S P O N S I V E       V A R I A N T S

The Logo through the different possibilities:



N E W   S E R I E S ​​​​​​​

OCEAN SERIES: This is undoubtedly the idea that Protein Ocean needed to encompass and distinguish its different product lines in an almost natural way: The Oceans.​​​​​​​

Using the Memorable and Epic names of the Oceans is a card that Protein OCN had to play: Atlantic, Pacific, Southern and Arctic perfectly encompass the wide range of products that The Brand offers through their waters of different shades, temperatures and nature.


A T L A N T I C    S E R I E S

Explore the majesty of the ocean with Atlantic Series. Immerse yourself in the wild nature, the imposing waves and the unknown depths while discovering our brand's flagship products. The Atlantic Series is more than just a product line; it is the embodiment of the essence of PROTEIN OCEAN. Get ready to experience maximum performance with our Performance Series.​​​​​​​

P A C I F I C    S E R I E S

Delve into the grandeur of the Pacific Ocean with Pacific Series. Immerse yourself in the purity of nature, the gentle waves and discover the healthiest and most natural products of our brand. Pacific Series is not just a product line, it is a commitment to your Wellness and Health. Vitamins, minerals, marine collagen, natural extracts of the highest quality, we are raising the standard of excellence in supplementation. Get ready to reach your maximum potential with our Performance Series, powered by the purity of the Pacific.​​​​​​​

S O U T H E R N     S E R I E S

Dive into the delicious world of Protein Ocean's Southern Series. Discover a range of products dedicated to promoting a healthy lifestyle without sacrificing taste. From delicious oat flours to low-calorie sauces and syrups, our Southern Series offers a culinary experience that will delight your senses without compromising your health. ​​​​​​​

F O O D     S E R I E S

With quality ingredients and a focus on wellness, we're redefining what it means to eat healthy and delicious. Get ready to enjoy every bite with our Southern Series, where health and taste merge in perfect harmony.

A R C T I C     S E R I E S

Enter the challenging Arctic universe with Protein Ocean's Arctic Series! Discover a range of supplements designed specifically for elite athletes and extreme workouts like crossfit. From powerful pre-workouts to advanced recovery formulas, each product in the Arctic Series is designed to push your performance to the max and help you reach your most ambitious goals. With premium ingredients and an unwavering dedication to excellence, we're ready to take on the most extreme challenges with you - get ready to push your limits with Protein Ocean's Arctic Series.

From the first stroke to the last tweak, every element of this rebranding has been molded with love and dedication, with the bold vision of catapulting your company to new heights of greatness. Every color, every shape, every word, has been carefully selected to resonate in the soul of your customers and elevate the very essence of PROTEIN OCN.

The Series, that creative genius that has taken shape in our hands, are not just names and labels; they are portals to worlds of possibilities, epic narratives that invite your customers to immerse themselves in the grandeur of the Atlantic, the serenity of the Pacific, the richness of the Southern and the challenge of the Arctic. They are an invitation to join a journey to greatness, where each product is a tool to reach new heights and overcome seemingly insurmountable limits.

But beyond the graphics and marketing strategies, what really distinguishes this rebranding is its ability to touch the hearts and minds of those who come across it. It is an ode to passion, to commitment, to the relentless pursuit of excellence. It is a promise that, together, we can achieve the unimaginable and leave an indelible mark on the world of sport and wellness.

In conclusion, what we present to you today is not just a set of brilliant designs, it is the very soul of your company captured in every stroke, in every color, in every word. It is a legacy of boldness and vision, of courage and determination. We are excited about what the future has in store for Protein OCN and all who embark on this exciting journey with us.

'PROTEIN OCN' | Rebranding | Turkey

Graphic Designer | Javier Toscano
Modeleling and Render 3D | Javier Toscano
Retoucher | Javier Toscano


You may also like

Back to Top